DUBOVYK, Tetiana; ZAMULA, Serhii; BUCHATSKA, Iryna; MELNYKOVYCH, Olena. Behavioral-based consumer segmentation as a tool for developing effective brand marketing strategies: an economic perspective . Здобутки економіки: перспективи та інновації, [S. l.], n. 29, 2026. DOI: 10.5281/zenodo.21935730. Disponível em: https://econp.com.ua/index.php/journal/article/view/1069. Acesso em: 18 вер. 2026.