Algorithm for adapting texts to the cognitive characteristics of consumers: neuropsychological aspects of copywriting

Abstract

In the context of the rapid development of marketing, the struggle for consumer attention is becoming increasingly intense. In this regard, creating texts is an effective tool for promoting ideas, building brand loyalty, attracting a wide audience, and influencing consumer behavior. Today, copywriting goes beyond traditional advertising, combining persuasiveness with creative vision to capture the attention of the target audience. In the era of digital technologies, when the information space is crowded, the ability to overcome information noise and establish personal contact with consumers becomes a strategically important task. In this context, copywriting connects the brand and audience through a creative approach to creating messages that inform, captivate, motivate, and persuade. The purpose of the work is to propose еру author's algorithms for adapting texts taking into account neuropsychological aspects, as well as to demonstrate how creative copywriting methods affect consumer psychology. Methods. The work uses methods of analysis and synthesis of scientific literature to form a theoretical basis. The results demonstrated that the study of the neuropsychological foundations of persuasive copywriting, the analysis of behavioral principles, and psychocognitive biases can be used to create powerful messages. The proposed author's copywriting methodology covers various techniques: storytelling, the use of persuasive elements such as scarcity, authority, and social confirmation, and their creative application to influence the target audience. Conclusions. Thus, taking into account the cognitive and neuropsychological characteristics of the audience is the basis for achieving maximum effectiveness of the copywriter in communication. The proposed text adaptation methodology allows you to create holistic and authentic content that clearly conveys the main idea and effectively interacts with the emotions and beliefs of consumers.