Theoretical and methodological justification of the formation of the management model of the digital platform

Abstract

The relevance of the topic lies in the theoretical and methodological substantiation of the formation of a management model of a digital platform for preparing and making strategic decisions in the conditions of a reflexive and active environment of interaction and coordination of business process. The purpose of the article is the theoretical and methodological substantiation of the formation of a management model of a digital platform for preparing and making strategic decisions in the conditions of a reflexive and active environment of interaction and coordination of business process. Research methods: cause-and-effect relationship when building a management model as a link to strengthen the result of the influence of the consequence; experimental analysis when conducting scientific research, united by the system of their production, interconnection, obtaining results and data processing; analysis and synthesis as a resolution of strategic goals, formation of plans and specific steps of their implementation; integration method when determining a set of various processes, operations, tasks in order to obtain multiplicative effects; comprehensive approach combining systems analysis, strategic thinking, flexibility and analytical skills, technological expertise and understanding of business needs to create an integrated, flexible and effective management system.

The results of the study demonstrate the need for a theoretical and methodological basis for building a management model of a digital platform. This study will allow not only to form a management model, but also to realize the goal/tasks of modeling systems - digital platforms, in order to increase the competitiveness of open systems as elements of management of socio-economic processes at the level of regions and the country as a whole. Conclusions. The work substantiates the need to create a management model; stages of system modeling are defined; theoretical concepts of management models are given; the properties shaping the development of the system are considered; the task of building a model was formed; the main features of the digital platform management model are established; content analysis of classifications of management models was carried out; the objectives are determined according to which the models differ from each other in terms of functions and compliance with the requirements of economic models.