Business Strategy of a Ukrainian Enterprise within the Framework of the EU Circular Economy Concept

Abstract

The relevance of the article is driven by the need for Ukrainian enterprises to adapt to the global economic environment, particularly the European Union’s requirements for implementing circular economy principles. Global environmental challenges such as climate change, resource depletion, and pollution necessitate a transition to circular business models that reduce environmental impact and enhance competitiveness in international markets. The aim of the study is to analyze the potential for integrating circular economy principles into the business strategies of Ukrainian enterprises and to assess the obstacles and prospects of this process in the context of EU requirements. The research focuses on identifying key challenges that hinder the adoption of circular models and developing recommendations to overcome these barriers. The methodology includes the application of systems analysis to identify the key factors influencing the integration of the circular economy, along with comparative analysis methods to evaluate international experience in implementing circular models and its adaptability to the Ukrainian market context. The research results indicate that the primary obstacles for Ukrainian enterprises are the lack of recycling infrastructure, insufficient investment, and incomplete legislation. At the same time, opportunities for businesses include securing funding through EU programs and adopting modern technologies to optimize resource use and minimize waste. The conclusions highlight the need for innovative approaches and government support to ensure a successful transition to a circular economy. Future research prospects focus on assessing the effectiveness of government programs that encourage the shift to circular economy models and exploring the role of innovation in supporting the sustainable development of enterprises. Additionally, there is a need for further exploration of how Ukrainian enterprises can leverage international partnerships to accelerate the adoption of circular practices.