Innovative business models as a source of investment development of enterprises

Abstract

In an increasingly dynamic and competitive global market, businesses must constantly innovate to attract investment and sustain growth. Innovative business models have become a critical factor in investment development, offering new ways to create value, reduce costs and meet the ever-changing needs of customers. The problem of innovative business models as a source of investment development of enterprises has been proven by many domestic and foreign scientists, in particular, Lotysh O., Mainka M., Omelchenko A., Chenusha O., Otenko I., Geissdoerfer M., Vladimirova D., Prescott C. E., Rodolfo D., Chiara Di M., Rosati F., Picanço R. V., Cosenz F. , Li-Ying J. and others. The purpose of the article is to study and systematize innovative business models as a source of investment development of enterprises. The article is devoted to the topical issues of the characteristics of innovative business models as a source of investment development of enterprises. The essence of the concept of "innovative business models" is defined and analyzed. The integration of revolutionary technologies is a hallmark of innovative business models. Technologies such as artificial intelligence (AI), blockchain, the Internet of Things (IoT), and big data analytics enable businesses to operate more efficiently, personalize customer experiences, and scale quickly. The key characteristics of innovative business models as a source of investment development of enterprises were analyzed and systematized, and relevant conclusions were drawn. The economic situation in Ukraine and the state of the national debt of Ukraine were considered and relevant conclusions were drawn. Innovative business models prioritize the customer experience, putting the customer at the center of all strategic decisions. This approach often involves using data analytics to gain a deep understanding of customer behavior, preferences and pain points. Using this data, companies can adapt their offers to the specific needs of customers, increasing their satisfaction and loyalty. Innovative business models are a powerful source of investment development for enterprises, providing new ways to create value, increase efficiency, generate profits and meet changing customer needs.