Assessing Risks of Global Economic Changes on the Strategy of Enterprises in Ukraine

Abstract

The study's relevance is determined by the significant impact of global economic changes on the strategies of enterprises in Ukraine experiencing economic instability. Reforms in international trade relations, geopolitical tensions, technological innovations and environmental challenges create new risks for business, especially for companies that are not ready for such changes. This study found that Ukrainian enterprises face several serious challenges, including insufficient financial resilience, supply chain disruptions, and limited access to the latest technologies. This makes it difficult to effectively adapt to changes in the global economic environment.

The purpose of the study is to assess the impact of global economic changes on the strategic planning of enterprises in Ukraine and identify the risks associated with adapting to such changes.The research methodology includes an analysis of existing risk management approaches and the development of tools for forecasting the impact of global changes on enterprises.

The study proves that to increase the resilience of enterprises, it is necessary to introduce innovative methods of strategic planning, particularly the use of modern technologies to predict economic changes. This allows enterprises to adapt their strategies in real-time, reducing risks and increasing efficiency. In addition, considerable attention should be paid to implementing adaptive management strategies, allowing enterprises to respond flexibly to changes in the external environment.

 The study results can be used in practice to improve strategic planning at enterprises, which will increase their competitiveness, sustainability, and ability to manage external risks effectively.Prospects for further research may focus on developing models for forecasting changes in the economic environment and improving approaches to adapting enterprises to global challenges. This will make it possible to ensure long-term stability and maintain competitive advantages at the international level.