Technological Innovations in Internet Banking: Their Impact on the Efficiency of Banking Services

Abstract

The relevance of this study lies in the fact that the banking sector operating in the Internet environment, along with the digital banking services implemented within it, are undergoing changes with the introduction of new information and communication technologies. An effective strategy for the development of digital banking systems should be based on theoretical developments that allow for the selection of the best and most efficient options for practical application in the functioning of the Internet banking market. The purpose of this study is to examine the trends in the emergence and development of digital banking services. Accordingly, the research tasks include investigating the main elements of the banking sphere in the Internet environment, identifying their characteristics, and providing recommendations for improving and enhancing the quality and effectiveness of implementing electronic banking services. Research methods include general and specific cognitive methods, particularly analysis of the scientific and information base, to synthesize the data obtained into theoretical conclusions and practical recommendations. Results and conclusions: It is anticipated that the further development of the Internet banking services market will depend on the advancement of information and communication technologies, accompanied by increased competition in domestic and international markets. The role of intelligent services is increasing daily, while e-commerce continues to evolve. The findings can be utilized for further scientific research and the development of methodological recommendations to enhance the efficiency of banking services in the digital environment.