Instruments and mechanisms for managing the price competitiveness of agricultural enterprises’ products for investment support of the agricultural sector and cluster-based organization of production

Abstract

The article demonstrates the practical applicability of the proposed tools and mechanisms for managing the price competitiveness of agricultural enterprises' products, which should be oriented toward the synergy of investment support, cluster-based organization of agricultural production, and strategic management. It is substantiated that this approach enables the creation of an adaptive, innovation-driven model of agricultural production capable of functioning effectively under conditions of market competition and structural transformation. The investment-cluster management model proposed in this article exhibits the highest level of integrated efficiency by combining price and non-price instruments with institutional mechanisms. The developed model contributes to strengthening competitiveness, establishing the foundation for polarized growth, enhancing inter-farm cooperation, and ensuring innovative support for the agricultural sector. It is emphasized that current investment support for agricultural production requires a systematic approach based on the integration of strategic management mechanisms, adaptive strategies, and inter-farm cooperation. Cluster development, as a form of spatial and economic organization of agricultural production, enables the concentration of investment resources, the implementation of a program-based management approach, and the mitigation of the effects of regional development polarization. Clusters clearly create conditions for inter-farm cooperation, shared use of infrastructure, technological solutions, and access to investment resources, which increases the efficiency of program-based management. Particular attention should be given to adaptive strategies of agricultural enterprises, which allow for rapid responses to changes in the external environment, including demand fluctuations, market conditions, and institutional shifts. Combined with a cluster-based strategy, these mechanisms enable the realization of integration processes both horizontal and vertical as a means to strengthen market positions. The proposed management model is based on the concept of polarized development, wherein growth points, or agricultural clusters, act as hubs for the accumulation of investment resources and the dissemination of innovative solutions. The article highlights that the synergy of cluster strategy, integration processes, and investment support instruments creates the foundation for integrated management of agricultural development and the formation of an effective pricing model for both domestic and international markets.