Assessment of the impact of digital platforms on changes in business models and competitive strategies of enterprises

Abstract

The relevance of the study is driven by the urgent need to rethink the strategic role of digital platforms in the modern economy, which is marked by rapid technological change, intensified network-based interaction, and the growing significance of data as a core resource. The increasing penetration of platform-based solutions in retail, finance, logistics, manufacturing, and education imposes new demands on strategic management, organizational design, and operational processes.

The article aims to theoretically substantiate and practically analyze the transformation of business models and competitive strategies of enterprises under the influence of digital platforms, as well as to develop a set of recommendations for strategic adaptation to the challenges of the digital economy.

The methodology of the study combines an interdisciplinary approach based on the concepts of strategic management, digital economics, platform theory, and network interaction. The research employs structural-functional analysis, comparative modeling, case analysis of industry-specific platform transformations, and logical-system interpretation of the results.

The results confirm that digital platforms shift the focus of competition from products to services and interaction, and from vertical integration to horizontal ecosystems. It has been established that enterprises integrated into digital ecosystems demonstrate greater agility, scalability, and resilience to external changes. Sectoral differences in business model transformation have been identified, influenced by market characteristics, the level of digital maturity, and technological infrastructure accessibility.

The conclusions are based on the proven need to shift from fragmented digitalization to systemic transformation of enterprise functioning, encompassing changes in value creation logic, data governance, customer experience, and strategic planning. Recommendations include the implementation of modular architectures, servitization, the development of digital partnerships, and the strengthening of managerial competencies in data-driven strategy.

Prospects for further research involve the development of sector-specific digital transformation scenarios, the formalization of performance indicators for platform strategies, and the creation of metrics for assessing enterprise-level ecosystem integration over the long term.