The impact of innovative methods of trade operations on the formation of added value of food products

Abstract

The aim of the article was to substantiate the impact of innovative methods of trade operations on the formation of added value of food products and to identify the directions in which these innovations ensure the growth of domestic added value in Ukraine in the context of integration into global value chains.

The research methodology was based on a combination of theoretical generalization of the concept of added value in trade and supply chains, and a systematic analysis of the agri-food value chain. As a result, it was found that innovative methods of trade operations (digital sales platforms, omnichannel formats, data-based inventory management, logistics automation, digital traceability) affect added value simultaneously by reducing unproductive costs, accelerating turnover and reducing losses from spoilage, as well as by increasing the perceived value of the product at the point of contact with the consumer.

It has been determined that long-term growth in the value of an enterprise in food trade is impossible without supporting investments in marketing, technology and competence development, since short-term savings in these areas limit the potential for added value formation. It is found that Ukraine’s participation in global food chains is of decisive importance for foreign trade value added, as the share of food in exports was 62% in 2023 and 59.1% in 2025, which reinforces the requirements for the transition from a raw material model to a model of export of deeply processed products.

The practical significance of the results lies in the fact that the formulated theoretical and methodological provisions and the generalized logic of the influence of innovative methods of trade operations on the formation of added value can be used by food industry enterprises and trade operators to substantiate strategies for digital transformation of sales.