Development of business social responsibility, professional ethics of specialists in the field of economics and marketing in the context of innovative challenges for the creative economy

Abstract

The article identifies the relevance of the development of professional ethics of an economist and social responsibility of business in the context of a creative economy, where innovative challenges require new approaches to interaction between business and society. It is proven that the formation of ethical standards and the implementation of social initiatives contribute not only to improving the reputation of enterprises, but also to creating long-term competitive advantages based on trust and transparency. The importance of increasing the competence of economists in the field of professional ethics is also substantiated, since it is their recommendations that influence the adoption of strategic decisions that have social consequences. The paper establishes that the determinants of professional ethics of an economist include the level of education, regulatory framework and corporate culture, while the determinants of social responsibility of business are formed under the influence of public expectations, public opinion and the desire of companies to increase their own competitiveness. Particular attention is paid to the possibilities of applying innovative technologies, including the use of digital solutions and artificial intelligence, to enhance the transparency of business processes and reduce the risks of dishonest activities. It is emphasized that the social responsibility of business is expressed through concern for the environment, employees, local communities and the openness of corporate reporting. It is found that the consolidation of efforts towards the ethical activities of economists and socially responsible business accelerates innovative growth and creates the basis for the formation of a sustainable competitive environment. It is concluded that in times of rapid change, it is professional ethics and social responsibility that allow business to act in harmony with public interests, strengthening market positions and providing opportunities for sustainable development.