Business model of car service training centres based on a practice-oriented approach to monetization of expert knowledge

Анотація

The study’s relevance stems from the growing gap between the pace of technological development in the car service industry and the capabilities of traditional professional training models for personnel. The purpose of the article is to substantiate the conceptual foundations of the business model for car service training centres, focusing on the practical training of specialists. Methods. The research methodology is based on a combination of comparative-analytical, structural-logical, and systemic approaches, as well as methods for generalising scientific sources and conceptual modelling of the business model. Results. During the study, it was established that the practice-oriented approach provides a sustainable value proposition for car service training centres, focusing on the applied relevance of knowledge and rapid professional adaptation of personnel. It was found that consumer trust in the practical effectiveness of training is an intangible asset that directly affects repeated demand and willingness to invest in educational services. The key elements of the business model of a car service training centre are summarised, including the value proposition, target segments, interaction channels, and revenue sources, and their relationship with economic performance is substantiated. An analytical model is proposed that demonstrates how expert knowledge can be transformed into reproducible economic value through practice-oriented educational products. It is established that diversification of income sources and integration of training with the production environment reduce financial risks and increase the competitiveness of training centres. Conclusions. The practical significance of the results lies in the possibility of using the proposed provisions to develop and improve the business models of car service training centres, optimize educational programs, and make management decisions regarding the monetization of expert knowledge in the field of professional training of personnel.