Formation of an enterprise adaptation mechanism in the context of behavioral economics

Authors

  • Vita Bugaychuk Candidate of Economics, Associate Professor, Department of Economics, Entrepreneurship and Tourism, Polissia National University, Ukraine https://orcid.org/0000-0002-7282-1794
  • Tetyana Haiduchok Department of Accounting, Taxation and Audit Polissia National University, Ukraine https://orcid.org/0000-0002-0190-3872
  • Inna Grabchuk Candidate of Economics, Associate Professor, Department of Economics, Entrepreneurship and Tourism, Polissia National University, Ukraine https://orcid.org/0000-0001-5548-6034
  • Viktoriia Shymanska Candidate of Economics, Associate Professor, Department of Economics, Management and Entrepreneurship, Zhytomyr branch of Kyiv institute of business and technology, Zhytomyr, Ukraine https://orcid.org/0000-0003-0734-0721
  • Tetiana Momont Candidate of Economics, Associate Professor, Department of Economics, Management and Entrepreneurship, Zhytomyr branch of Kyiv institute of business and technology, Zhytomyr, Ukraine https://orcid.org/0000-0002-6371-599X

DOI:

https://doi.org/10.5281/zenodo.20643456

Keywords:

academic integrity, professional integrity, ethical standards, honesty, transparency, responsibility, independence of professional judgment.

Abstract

The article explores the role of integrity in shaping the professional trajectory of an economic specialist in the context of modern socio-economic transformations and the digitalization of society. It is substantiated that integrity is not only a moral and ethical category, but also an important component of the professional competence of a modern specialist, which determines the level of trust in the specialist, the effectiveness of management decisions, and competitiveness in the labor market.The essence of the concept of professional integrity, its basic principles and significance in the professional activities of economic specialists are revealed. It is determined that the key components of integrity are honesty, transparency, responsibility, independence of professional judgment and adherence to ethical standards.

Special attention is paid to academic integrity as the foundation of professional behavior of future specialists. The tools for integrating the principles of integrity into the system of professional training of future specialists in the economic field are substantiated, as well as the definition of effective mechanisms for the formation of responsible professional behavior in the process of training and practical activity. It has been established that violation of the principles of academic integrity negatively affects the quality of professional training and can cause manifestations of professional dishonesty in the sphere of economic activity. The impact of digital technologies, automation of management processes and development of information systems on the transformation of approaches to ensuring integrity has been investigated.

The role of higher education institutions and the corporate environment in forming a culture of integrity is substantiated. It is determined that the implementation of codes of ethics, modern digital control tools, ESG approaches and anti-corruption mechanisms contributes to increasing the level of professional responsibility and transparency of economic activity. It is concluded that the formation of a culture of integrity is an important prerequisite for sustainable economic development, strengthening business reputation and ensuring effective professional implementation of economic specialists.

Published

2026-05-30

How to Cite

Bugaychuk, V., Haiduchok, T., Grabchuk , I., Shymanska, V., & Momont, T. (2026). Formation of an enterprise adaptation mechanism in the context of behavioral economics. Achievements of the Economy: Prospects and Innovations, (30). https://doi.org/10.5281/zenodo.20643456