The growing role of artificial intelligence in business planning in the conditions of digitalization of the economy

Abstract

It has been established that the use of AI in business planning is one of the most effective ways to ensure the growth of business productivity in the conditions of digitalization of the economy. AI technologies are radically transforming traditional approaches to business planning, business analysis and project activities. Thanks to AI technologies, enterprises are able to analyze large volumes of data to identify ideas that influence strategic choices; automation reduces costs and increases efficiency in areas such as manufacturing, logistics and customer service. Today, more and more enterprises are using AI technologies in the processes of making management decisions in order to increase profit margins and achieve competitive advantages. It has been shown that AI is capable of generating optimal business plan options in conditions of growing economic instability. Generative AI, which is able to adapt to the specific needs of enterprises and develop innovative solutions, and create unique algorithms based on data analysis, is of particular importance in modern crisis conditions. Leading corporations in the world (Amazon, Netflix, Google, Tesla, IBM Watson, etc.) are increasingly using AI technologies in their activities. In Ukraine, AI is most actively implemented in trade, marketing and PR, the financial sector, education and the service sector. Some of the most successful projects of applying AI in business activities in Ukraine are Grammarly; Rozetka; Genesis; SoftServe. By combining advanced AI technologies and business analytics methods, decision-makers are able to act faster and reduce risks. However, for the effective and safe application of AI technologies, it is necessary to be aware of possible ethical, regulatory and technical problems generated by the poorly controlled use of AI. To prevent or eliminate the shortcomings of using AI in business planning, business analysis, and project activities, it is necessary to invest in proper training and education, implement reliable measures regarding data confidentiality and security, and promote the development of a culture of ethical use of AI. Based on this practical recommendations were formed for the effective integration of AI into business planning.