Increasing the efficiency of enterprise inventory management based on modern methods of forecasting consumer demand

Abstract

The article highlights the relevance and role of increasing the efficiency of management of logistics subsystems and stocks of enterprises, in the context of marketing direction of the development of market product offerings. The results of the latest research were developed to identify the most progressive concepts and methodological approaches that determine the development of the modern practice of inventory management of industrial and commercial companies. Given the complexity of the formats of interaction with consumers, the progress of omnichannel approaches and technologies for the organization of network partnerships, focusing on consumer demand is the only option. It is shown that the solutions of advanced analytics and demand forecasting in modern systems of automation of management processes create promising opportunities for increasing the effectiveness of proactive response to changes in the business environment, the formation of relevant situational awareness of enterprise management. The significance of factors of the military and political situation in the country on changes in the amount of stocks of economic entities was studied, long-term trends and trends of their changes were determined. Under the special conditions of war and crisis situations, which significantly change the market situation, intensify the tendency to increase stocks in the country's economic system, and at the level of enterprises, the significance and modern phenomenology of the problems of maximizing consumer demand satisfaction under optimal logistics parameters for normal business performance are demonstrated. The methodical features of the correct application of advanced analytics and forecasting of modern CRM systems in ensuring proactive response to changes in demand and optimization of inventory have been worked out. The complexity and importance of inventory optimization, taking into account the response time parameters to changes in demand and consumer requests, under the conditions of the modern information and service economy, are shown. Reserves for increasing the effectiveness of marketing and logistics of enterprises and prospects for the use of advanced analytics and forecasting tools in the development of effective interactions between industrial and commercial companies with consumers have been determined.