Management of the Investment Environment: Analysis of Features and Strategies of Economic Property Subjects in Wartime Conditions

Abstract

The purpose of the article is to analyze the main aspects of the management of the investment environment in the conditions of war and to identify the main factors affecting the activities of economic entities. Methods of analysis, synthesis, information gathering, and generalization were used to consider this issue.

The results. The article updates the issue of measures aimed at the development of enterprises by increasing their investment attractiveness in wartime conditions. The relationship between the processes of strategic planning by the entities of the enterprise and the implementation of investment decisions was studied. As a result of the research, attention was focused on the fact that investments are of great importance in the development of the economy and society in general. During periods of economic and political instability in Ukraine, the role of investments that affect enterprises, infrastructure, employment and other spheres of life is growing. The target orientations of strategic management of investment activities are identified and the peculiarities of the formation of basic investment strategies of the enterprise are considered. Areas of strategic management of the company's investment activities, stages of implementation of individual investment projects and approaches to restructuring the composition of financial assets of investments are highlighted. Attention is paid to balancing the composition of the investment portfolio within the framework of existing time and budget constraints, while simultaneously complying with liquidity requirements and legal norms. The article identifies specific tasks in the management of investment resources: risk analysis, portfolio rebalancing, cooperation with external parties, consideration of financial stability and the search for new opportunities.

Conclusions. It is highlighted that in the conditions of war, management of the investment environment itself is a rather difficult task for business entities. It is also noted that the main factors of successful management are development, adaptability, flexibility, constant monitoring and response to changes in the economic, political and social environment of the country.