Influence of digital technologies on the development of hotel and restaurant business in Ukraine

Abstract

The article analyzes the impact of digital technologies on the development of hotel and restaurant business in Ukraine, focusing on the challenges associated with the COVID-19 pandemic and military actions, as well as on the opportunities that open up modern digital solutions. Hotel and restaurant business, as a key component of the Ukrainian economy, requires the introduction of innovations to ensure sustainable development in a crisis. The research methods included the analysis of literary sources, statistical data and experience in implementing digital solutions in leading enterprises of the hotel and restaurant business. A quantitative approach was used to assess the effectiveness of individual digital technologies, as well as a comparative analysis of modern solutions in the field of automation, customer service management and online booking.

The results of the study confirmed the significant impact of digital technologies on the ability of industry enterprises to adapt to new conditions. In particular, the pandemic has been a catalyst for the mass adoption of online booking systems, CRM systems, mobile applications and contactless payments. This allowed not only to minimize the impact of restrictions, but also to improve the quality of customer service and reduce operating costs. Military actions, in turn, caused a significant reduction in tourist flows and damage to infrastructure, but enterprises that have introduced digital technologies have demonstrated better sustainability indicators. Practical examples of successful implementation of digital solutions by such enterprises as Ribas Hotels Group, Premier Palace Hotel and Urban Space 500 are provided.

The results of the study indicate that the introduction of digital technologies is not only a trend, but also a necessary condition for the survival and growth of the hotel and restaurant business in modern conditions. The main advantages of such technologies are automation of business processes, increased productivity, convenience for customers and creation of competitive advantages. Further development of the industry largely depends on the level of digitalization, which opens up new opportunities for economic recovery and integration of Ukraine into the global tourism market.