Hotel and restaurant business management in the context of digital transformation: Using artificial intelligence systems for customer service

Abstract

The purpose of the study is to characterize the features of the basis of the hotel and restaurant business management system in the context of digital transformation. The object of the study is the hotel and restaurant business. The methodology of the article involves the use of induction and deduction methods, comparison and systematization, synthesis and analysis, morphological analysis, graphic and tabular methods, abstract-logical method. The main task of the article is to determine how to improve the process of digital transformation of the hotel and restaurant business in the context of the increased influence of artificial intelligence systems. The main aspects of the implementation of digital technologies are considered, in particular, the integration of innovative solutions into internal processes, which allows to improve the quality of services, optimize operational activities and ensure the safe development of enterprises. It should be noted that making management decisions based on data analysis becomes the key to the competitiveness of the hotel and restaurant business in a rapidly changing market. The main essential principles are outlined, including technology integration, customer orientation, data security and flexibility of management processes, which are critical for the successful implementation of digital transformation. The obstacles that may hinder the adaptation process are also analyzed, in particular insufficient personnel qualifications, financial constraints, low level of digital culture and technical difficulties of integration. Special attention is paid to the key opportunities provided by artificial intelligence: personalization of service, automation of processes, analysis and forecasting of demand, as well as increasing the efficiency of management decision-making. It should be emphasized that the implementation of these technologies creates favorable conditions for the development of innovations, ensures adaptation to modern digitalization standards and promotes sustainable growth of enterprises. It is proven that artificial intelligence provides rapid analysis of large volumes of information, which contributes to making informed decisions. This allows managers to quickly respond to market changes, optimize business processes and contribute to the safe development of the hotel and restaurant business.