Adaptive design of HoReCa facilities as a tool for sustainable development of mountainous areas

Abstract

The study's relevance is determined by the need to develop new approaches to the planning of hotel and restaurant projects in mountainous regions that simultaneously ensure the preservation of cultural heritage, natural resources, and stimulate economic growth in local communities. The aim of the study is to substantiate the impact of flexible and ecologically sensitive planning of HoReCa facilities on economic activity, employment, and competitiveness in the mountainous regions of the Carpathians. The methodological basis includes a systematic analysis of the influence of ecological, cultural, climatic, and landscape factors on architectural solutions, incorporating the assessment of the economic feasibility of using local materials, the analysis of the efficiency of energy-saving technologies, and the integration of cultural elements in the design of facilities. The scientific novelty lies in the development of a comprehensive model of adaptive planning for HoReCa facilities that integrates ecological, cultural, and economic components, ensuring the creation of a unique tourism product with a high level of energy efficiency. It was established that the implementation of ecologically sensitive solutions allows for a reduction in operating costs by up to 30% due to the use of local materials and the integration of energy-saving technologies, reduces the payback period to 3-5 years, and increases employment through the involvement of local contractors. The study identified key barriers to implementing such projects, including high initial investment costs, the lack of regulatory frameworks for ecological construction, and low awareness among entrepreneurs regarding the economic benefits of adaptive design. It was proven that the integration of ecologically sensitive solutions promotes the formation of a closed-loop production cycle using local materials and enhances the tourist attractiveness of facilities through the preservation of the region’s cultural identity. Conclusions. The implementation of adaptive planning of HoReCa facilities in mountainous regions promotes cost reduction, shortens the payback period, and increases the tourist attractiveness of facilities by integrating ecologically sensitive solutions and local materials. Further research prospects include the development of economic models for assessing the effectiveness of adaptive projects and the formulation of recommendations for the creation of regulatory frameworks for ecological construction in mountainous regions.