The impact of artificial intelligence on financial markets in the context of digitalization of the economy

Abstract

The purpose of the article is to study the impact of financial technologies, in particular artificial intelligence technologies, on the transformation of financial markets in the context of the digitalization of the economy.

Methods. In the process of research, a systematic approach was applied to the analysis of the relationships between technological innovations and changes in the structure of financial markets. Methods of comparative analysis, generalization, deduction and induction were used to study the international experience of digitalization of the financial sector and its adaptation in Ukrainian realities. Structural and functional analysis allowed us to consider the transformation of traditional financial institutions under the influence of digital tools, as well as to assess the prospects and risks associated with the active use of artificial intelligence in the management of financial flows and regulatory activities.

Results. The article substantiates that financial technologies are one of the main drivers of innovative changes in the financial sector and are an important factor in economic growth. It is determined that the technologies of artificial intelligence, machine learning, big data analytics and automated financial services are fundamentally changing both the structure of financial markets and the principles of interaction between market participants. The main forms of financial technology implementation are highlighted: the emergence of new financial products (for example, new types of securities), the development of new technologies (credit scoring, self-service cash registers, new generation ATMs), as well as the emergence of new institutions (financial technology startups, venture funds, payment providers, financial services marketplaces). The digitalization of the economy has led to the rapid development of new forms of financial activity: neobanking, digital banking, virtual banking, as well as new financial products - digital currencies, electronic money, digital payment systems. Attention is focused on the trends of the transition to online tools for providing financial services, in particular mobile applications, financial platforms and Internet banking. The potential of using artificial intelligence in forming a strategy for ensuring financial stability and improving financial regulation mechanisms in Ukraine is also outlined.

Conclusions. Financial technologies, including artificial intelligence, are already shaping a new financial reality today, changing the market structure, regulatory rules and business models of financial institutions. The paper proves that artificial intelligence can become not only a source of financial risks, but also an important tool for maintaining financial stability through forecasting market fluctuations, risk management and increasing the efficiency of regulatory control. At the same time, a number of challenges related to regulatory uncertainty, data security issues, and the ethics of using artificial intelligence in the financial sector are identified.