Assessment of labour market drivers in the context of digitalisation

Abstract

Digitalisation is the dominant force behind modern changes in the economy, including the labour market. The purpose of the article is to analyse the key drivers of digitalisation's impact on the labour market and the necessary changes for employees and employers.  The article analyses the key drivers of changes in the labour market in the context of digitalisation. Digitalisation affects operational efficiency, employee productivity, customer engagement and innovation. According to Techtarget, 47% of companies consider these factors to be key drivers of digitalisation. It is emphasised that optimisation of operations, internal efficiency and process management are critical to improving business efficiency. Accordingly, digital technologies, by reducing costs and improving quality, affect the labour market, reducing the need for certain categories of employees and increasing the demand for data management and analytics specialists. In this context, labour productivity is increasing thanks to tools for collaboration, learning and skill development. In light of these changes, there is an increased demand for employee qualifications, especially in the area of digital skills and adaptability. It is emphasised that innovations are driving the development of new products and services, which creates new employment opportunities in innovation management and technology consulting. Data security and compliance with regulatory requirements are becoming key, which increases the demand for cybersecurity and legal technology professionals. It is noted that digitalisation is also accelerating the launch of new products, creating demand for project management and Agile methodologies. Customer data analysis allows for a better understanding of customer needs, increasing the need for data analysts and marketers. It is emphasised that changes in the labour market require adaptation from companies and employees, in particular through investment in digital skills development and continuous learning. The digital transformation requires changes in regulatory and social policies to ensure the protection of employees and stimulate innovation. Prospects for further research include incorporating an assessment of labour market drivers into public policy.