Integration interaction as a prerequisite for coordinating pricing strategy and security policy at the micro level

Abstract

The aim of this scientific work is to study the role of integration interaction at various hierarchical levels in the context of structuring the components of the economic security system of enterprises or their associations, as well as coordinating pricing strategy and security policy as key guidelines for the effective development of business structures. The relevance of this topic is determined by the need to expand the range of management tools to achieve a balanced level of economic security and the insufficient attention of researchers to pricing strategy as a key functional component of economic security at the micro level.

The methods used in the work are based on a systematic approach, grouping, structuring, and generalization of taxonomic levels of research on integration interaction. Emphasis has been placed on economic integration, which has a complex effect and various manifestations. It has been proposed to consider the hierarchical levels of socio-economic systems and the business environment separately. The results of the study show that integration processes, phenomena, instruments, and technologies are actively changing the picture of the essential characteristics of social development, both of the national economy and of individual business units and regional complexes, forming a hierarchical typology. The proposed decomposition of types of integration interaction will allow for the specification of priorities and strategies for the economic development of participants in the business environment.

The practical significance of the work lies in the systematization of the functional components of security-oriented management, which will allow the economic interests of enterprises and their associations to be taken into account on an ongoing basis in all functional areas of business. The result of security-oriented management should be the maintenance of a level of economic security that does not jeopardize the development potential of enterprises and their associations and at the same time ensures the reservation of resources to maintain stability in crisis conditions. The key principles for forming a pricing strategy as the basis for economic security management should be: consistency with strategic guidelines, continuous research of markets and competitors, flexibility, and diversity.