Forecasting and planning of the logistics activities of the enterprise

Abstract

This study substantiates the strategic role of logistics amidst economic instability by integrating forecasting and planning processes. The research aims to provide a comprehensive analysis of the theoretical and applied foundations for developing an effective corporate logistics strategy.

The methodological framework relies on a systems approach, incorporating logical-economic methods, economic-mathematical modeling, and normative analysis to structure planning stages across various horizons.

The study establishes that a logistics strategy is a multi-level process driven by macroeconomic factors and internal enterprise potential. The author categorizes forecasting methods and defines planning types by duration: strategic (10–20 years), long-term, medium-term, and rolling short-term. Key requirements for planning systems, such as precision, consistency, and operational coordination, are identified as essential for efficiency.

The research confirms that integrating logistics into the overall business plan is vital for minimizing financial loss and enhancing profitability. It is argued that logistics must evolve from a peripheral function into a strategic developmental vector, enabling businesses to respond flexibly to market shifts and optimize distribution channels.