Promising tourism trends in the context of the post-war recovery of the domestic tourism industry and its sustainable development

Abstract

The purpose of the article is to reveal new tourist destinations and substantiate the prospects of tourist trends in the context of the post-war recovery of the domestic tourism industry and its sustainable development based on a systematic approach and principles of diversification of tourist products and in accordance with the latest realities of the global tourism market. Research methods: analysis, synthesis, abstraction, generalization, explanation, classification, SWOT analysis, induction, deduction, system search. The concepts and main attributes of the tourist trend are revealed. Post-pandemic global tourism trends are presented. The consequences of Russia's armed aggression for the tourism sector of Ukraine are summarized. A vision of the development of the tourism industry during the war was formed based on the analysis of the assessments of experts in the tourism industry of Ukraine. A fragment of the SWOT analysis matrix for the identification of promising tourism brands of Ukraine was built, taking into account the military reality. The tourist trend "Travel is the best way to spend a vacation with the family of the defender of Ukraine" was created in the context of martial law, which has the following components: safe cities. auto tourism, family camp, winter vacation, active winter. It was determined that promising tourist trends in the context of the post-war recovery of the domestic tourism industry should be based on the principles of popularity, demand, sustainable development, innovation, and sustainability of changes. Prospective tourism trends have been developed in the context of the post-war restoration of the domestic tourism industry and its sustainable development. It was concluded that in post-war conditions it is necessary to mobilize all components of the tourism industry: transport infrastructure, hotel, tourist complexes, specialists in this field, experts in the territories - for the preparation of new tourist products; provision to domestic and foreign consumers within the limits of defined promising tourist trends. Studies of the post-war ecosystem of tourism have a perspective.