Practical aspects of implementing digital tools in enterprise development management

Abstract

The purpose of the article is to study the practical aspects of implementing digital tools in enterprise development management, determine their impact on the efficiency of business entities, and develop practical recommendations for increasing the effectiveness of digital transformation of enterprises in an unstable external environment. Research methods. The research used general scientific and special methods, in particular, methods of analysis and synthesis - to study scientific approaches to enterprise digitalization; statistical method - to analyze the dynamics of the implementation of digital technologies during 2021–2025; comparative method - to assess the features of the use of various digital tools; systemic approach - to determine the relationship of digital technologies with the enterprise development management system. Research results. Modern trends in the digital transformation of enterprises were analyzed and the growth of the level of use of digital technologies in the world was established. The features of the application of ERP systems, CRM platforms, cloud technologies, Big Data, artificial intelligence, and automation of business processes in the enterprise development management system were investigated. The main advantages of implementing digital tools are identified, including increased productivity, cost optimization, improved quality of management decisions, and strengthening the competitive position of the enterprise. Key barriers to digitalization are identified: lack of financial resources, lack of digital competencies of personnel, cyber risks, and organizational resistance to change. Directions for improving the digital transformation of enterprises are proposed through the implementation of strategic digital planning, digital audit, development of digital competencies of personnel, integration of analytical systems, and strengthening cybersecurity. Conclusions. It is proven that digital tools form a new model of enterprise development management, characterized by flexibility, adaptability, speed of decision-making, and innovation orientation, which ensures increased competitiveness of enterprises in the modern digital environment.